Hi, I'm Sebastian, a Conversion Copywriter

I write words that sell. On websites, product pages, sales funnels, ads, and email. No fluff. No jargon. Just clear, persuasive copy that gets people to take action.I’m a copywriter and strategist with 5 years of experience helping eCommerce and service-based brands turn browsers into buyers and emails into revenue.Whether it’s a sales page or a welcome sequence, I make your message sound human and your offer hard to resist.

• LET'S WORK TOGETHER

A little personal stuff:
I'm a tech nerd, gamer, cat person, and bookworm. I like writing stories almost as much as I like writing persuasive copy. I care about working with brands that are here to help others, not just make noise.

If you care about them, here you go. If you don't, you can ignore. Either way, you can rely on years of experience writing for ecomm to make your business grow.

WiO SmartFoods

Project Background

WiO SmartFoods is a healthy, science-based food company that focuses on helping people enjoy delicious food without sacrificing their health. The campaign consists of positioning the company as a better alternative to high-calorie food without sacrificing taste.

Dinastia Distribution

Project Background

Dinastia Distribution is an online grocery store based in Maracaibo, Venezuela. They were selling through word-of-mouth and had to receive every order through text messages.They wanted to make placing an order easier for the customer and reach a bigger audience with an online presence.

Creative Process

We created a new e-commerce website using Wix with a new landing page, product descriptions, and email automation.We did customer research to understand customers' difficulties when going to a grocery store. I wrote the website copy, SEO-optimized product descriptions, and automated email sequences for welcoming customers and abandoning the cart.

Final Results

With a refreshed brand personality, Dinastia Distribution's new website was a hit – it doubled its sales within the first month.Moreover, the tone of voice's success was expanded into social media, email, and POS.

Driver Loan

Project Background

Driver Loan is a loan company for Uber and DoorDash drivers. Driverloan wanted to reopen its services but needed to change its website and marketing strategy. We worked together to attract customers using the following channels:• Email Marketing.• Sales page with Google Ads.• Create a chatbot for drip campaigns and customer service• Lead magnet with a six-email marketing automation campaign.

Creative Process

I researched the audience from scratch to understand them better and create a message that would resonate with the audience. After completing the research, I wrote and designed the sales page, created a lead magnet with an email automation sequence, created a Facebook chatbot drip campaign, and wrote an email marketing campaign to reach previous customers.The email marketing campaign alone increased the number of applications received by 121%.

Key Results

Doritos Campaign (Concept)

Project Background

This is an advertising campaign concept I created. It forced me to do extra research because I don't eat Doritos and needed to find a way to make them appetizing.

Tastiness at last

The advertising campaign is to introduce the new Flamin’ Hot Cool Ranch flavor. The commercial imagines a person who is tired and does not find anything tasty until s/he tries the new Doritos. This newfound flavorlessness makes the person tired and unexcited about life. The only way out of tasteless food? Doritos Flamin’ Hot Cool Ranch, of course.

Dollar Shave Club Campaign (Concept)

Project background

This is an advertising campaign concept I created for Dollar Shave Club. The idea was to use their brand voice and make a funny advertising campaign about their product One Wipe Charlies.

McDonald's Campaign (Concept)

Project background

This is an advertising campaign concept I created. McDonald's is known worldwide, so I wanted to showcase what makes them a better choice than other fast food restaurants. With McDonald's, you have a better experience.

The Way You Want it

The advertising campaign is to promote the different ways you can eat McDonald's food. The commercial imagines different scenes to show how you can eat at McDonald's when you are in a hurry, when you are on the road, when you don't want to go out, or when you want to take your time and enjoy a meal with friends or family. Either way, McDonald's is there when you want it, where you want it, and how you want it.

Advertising Campaign

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Website Copywriting

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Sales Page Campaign

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Website and Email Copy

Home Page

Product Page

Educational Email

Lead Magnet Landing Page

Promotional Landing Page

Contest Email

Advertisement Concepts

Social Media